Our Anchor Partner
Human Appeal
Sports Legends Media represents Wasim Akram and Waqar Younis — the legends behind the Sultans of Swing galas — and is proud to partner with Human Appeal in support of its humanitarian work. It’s a relationship we hope to deepen for years to come.
Some partnerships are transactions. This one is a privilege.
For more than three decades, Human Appeal has turned ordinary generosity into clean water, food, shelter and care for people living through the hardest moments imaginable. We are proud that the legends we represent lend their names to that work — and prouder still to tell the story of what that work actually is.
What follows is a tribute, written with care and sourced throughout. The figures are Human Appeal’s own, dated and attributed; we have not rounded a single one up.
— By the numbers
1991
Founded in a Manchester flat
by two volunteers
£90.2m
Income, 2024
UK Charity Commission
6.24m
People helped, 2024
Human Appeal, 2024 report
30
Countries, 2024
Human Appeal, 2024 report
— The Tribute
Pillar
The Work of Human Appeal
A tribute to Human Appeal — the humanitarian charity behind our Sultans of Swing galas. Its story, its scale, and the work it does across 30 countries, sourced throughout.
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Gaza
Gaza: Aid at the Edge of What Is Possible
How Human Appeal delivers aid in Gaza — meals, clean water and mobile clinics — with the figures from its 2024 annual report. A plain account of humanitarian work under impossible conditions.
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Clean Water
Clean Water: The Gift That Keeps Giving
How Human Appeal's water wells work — what a well costs, who it reaches, and why clean water is the charity's most enduring gift. Sourced from Human Appeal.
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Syria
Al Imaan Hospital: One Building That Refuses to Close
Human Appeal's Al Imaan Hospital in Idlib, Syria treats around 6,000 people a month and is the only hospital of its kind in the area. The story of one building that keeps its doors open.
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Orphans
Orphan Sponsorship: One Child, Kept
How Human Appeal's orphan sponsorship works — £40 a month, a child kept in school, and 35,607 orphans sponsored across 14 countries in 2024. A look at the charity's most personal work.
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Qurbani
Qurbani: A Sacrifice That Becomes a Meal
How Human Appeal's Qurbani works — fresh meat delivered to families at Eid al-Adha across 20 countries, 3.5 million meals, 35 years of delivery. A look at one of the charity's largest acts of giving.
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Pakistan
Pakistan's Floods: The Wall That Held
How Human Appeal responded to Pakistan's catastrophic 2022 floods — and the 25-kilometre embankment it built that held the river back and saved a community. A disaster, and the work that answered it.
Read→— Before you give
Who are Human Appeal?+
A global humanitarian and development charity, founded in a small flat in Manchester in 1991 and working today across 30 countries. It is a faith-based charity, built on Islamic values, that states it serves people regardless of faith, race or gender. It is registered in England and Wales as charity number 1154288.
Where does the money go?+
Human Appeal publishes audited accounts every year. Its 2024 income — £90.2 million — is on the UK Charity Commission register, the independent regulator of charities in England and Wales, alongside its annual report setting out how funds were spent.
How is it regulated?+
Human Appeal is registered with the Charity Commission for England and Wales and with the Fundraising Regulator, and files its accounts publicly each year.
Support Human Appeal
Donations are made directly to Human Appeal’s own appeals. Give to the cause that moves you.
Plan a fundraising partnership
Build a charity event around a cricket legend — a gala, a dinner, an evening that raises real money for a real cause.
See the galas themselves on our Events page, or meet the legends behind them — Wasim Akram and Waqar Younis.
An independent tribute by Sports Legends Media. Figures are Human Appeal’s own, sourced and dated. Donations go directly to Human Appeal.
The right name,
for the right moment.
We connect serious opportunities with cricketers whose standing has been earned over years — then manage the detail so the partnership feels considered from the first conversation.
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