— Journal
The long game
Notes on legacy, cricket's commercial gravity, and the difference between arranging an appearance and representing a legacy.
Legend Guide
Waqar Younis: The Complete Legacy Guide to the Reverse-Swinging Yorker
Waqar Younis' 789 wickets, reverse-swinging yorker and value for coaching, leadership, media and premium cricket events.
14 March 2026 · 7 min read
Legend Guide
Shoaib Akhtar: The Complete Legacy Guide to Cricket's Fastest Bowler
Shoaib Akhtar's 161.3 km/h delivery, Rawalpindi Express legacy and value for launches, fan campaigns and performance-led events.
16 April 2026 · 7 min read
Legend Guide
Shahid Afridi: The Complete Legacy Guide to Boom Boom, World Cup Winner and Public Figure
Shahid Afridi's 37-ball hundred, 2009 World Twenty20 final, philanthropy and value for brands, causes and fan campaigns.
21 May 2026 · 7 min read
Legend Guide
Moeen Ali: The Complete Legacy Guide to England's Modern All-Rounder
Moeen Ali's World Cup wins, all-round England career, cultural resonance and value for community, media and purpose-led partnerships.
18 June 2026 · 7 min read
Legacy
The Second Innings Is the Bigger One
A cricketer's commercial value doesn't retire with their playing career. Managed well, the years after the final over can become some of the most meaningful.
18 May 2026 · 4 min read
Markets
The Subcontinent Premium
Cricket's commercial centre of gravity sits firmly in South Asia. Understanding why — and how the Gulf and the UK orbit it — is the whole game in modern athlete representation.
29 April 2026 · 5 min read
Perspective
Representation, Not Transactions
The difference between representation and access is whose interests come first when the tempting option and the right decision point in opposite directions.
2 April 2026 · 5 min read
The right name,
for the right moment.
We connect serious opportunities with cricketers whose standing has been earned over years — then manage the detail so the partnership feels considered from the first conversation.
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