— Upcoming Partnership
Sultans of Swing for Human Appeal
A three-city UK fundraising programme placing Wasim Akram and Waqar Younis at the centre of Human Appeal's Sultans of Swing galas in Birmingham, Manchester, and London.
3
UK gala dates
Human Appeal event page
2
Global cricket legends
Wasim Akram / Waqar Younis
18-20 Sep
Public event window
2026 UK schedule
1
Charity partner
Human Appeal
— The brief
Place elite cricket legacy in service of a serious humanitarian cause.
The public programme needed to feel substantial without becoming noisy: two globally recognised cricketers, three UK cities, one clear charity partner, and a booking path that donors could understand immediately.
— SLM approach
- Position the programme around the shared legacy of the two Ws: Wasim Akram and Waqar Younis.
- Present Birmingham, Manchester, and London as one coherent UK fundraising moment.
- Keep donor-facing information direct: dates, venues, booking path, personal messages, and the cause.
- Support the programme with careful partner storytelling through the Human Appeal tribute cluster.
— Public programme
Upcoming Events carries the three public dates, venues, booking path, event posters, and personal video messages.
The Human Appeal hub explains the charity's work with sourced, dated figures and direct donation links.
The legend profiles connect the programme back to the verified careers and commercial relevance of Wasim Akram and Waqar Younis.
The right name,
for the right moment.
We connect serious opportunities with cricketers whose standing has been earned over years — then manage the detail so the partnership feels considered from the first conversation.
Enquiries responded to within 24 hours